Teknon is  a full-service e-commerce consulting and web-design service for small to medium sized businesses, which wish to conduct business on the Internet.  The company specializes in guiding businesses in understanding the emerging Ecommerce business model.  An overview of the services to accomplish this goal include:

•     Ecommerce Training

•     Shopping Cart Web Design and Programming (outsourced and in-house)

•     Web Business Maintenance and Strategies

Mission Statement:

Teknon E-commerce Consulting serves the small business and entrepreneur marketplace with education, training, and e-commerce enabled websites. Teknon provides supplementary guidance in obtaining relevant hosting, software, domain names, and effective Internet marketing. The mission is to become a full-service source for Internet businesspersons to use when starting or managing an e-commerce business.

Business Philosophy:

Teknon believes that integrity is what is most important when consulting and training Internet businesspersons. Leading customers to believe that success comes without implementing the proper business procedures and plans goes against Teknon’s foundational beliefs. Teknon's values include honesty, hard work, and relevant skill, in helping the small businessperson develop a presence on the Internet, from concept to implementation to management.

Industry Description: 

Teknon is part of the Internet Software and Services Industry, under the Technology sector. The global Internet software and services industry reached a value of $333.1 billion in 2004, having grown with a significant compound annual growth rate (CAGR) of 27.8% in the 2000-2004 periods (DataMonitor, 2005, pg. 3). In global market segmentation, the USA is in the top three at 26.9%--over $780 million. Teknon’s target market is the retail segment. Online this is part of the eCommerce industry, known as E-Retailing. E-Retailing is a new segment of the industry. Statistical information included in this report is a compilation of information from industry profiles of existing companies.

The message that Teknon seeks to announce is that they can help small businesses and entrepreneurs meet their unique Internet challenges with training and programming resources. Currently, Teknon uses the following systems to deliver this message.

1.      Website using the following marketing tactics:

a.       Search engine positioning

b.      Pay-per-click

c.       Link Exchange

d.      Banner Advertisement

e.       Email Campaign

f.        Opt-in by subscribing to newsletter

2.   The production and disbursement of printed materials: the printed materials will describe all of the services offered.

3.   Develop Seminars to distribute information and education regarding the field of eCommerce.

4.   Advertisement in local throwaway papers, radio, and billboard increasing visibility and desired market penetration.